As the search engines become more sophisticated at interpreting search intent, delivering relevant results, and fighting organic spam, the SEO tactics of yesterday no longer cut it. To inform correctly what is popular, relevant, and credible, the search engines are turning to social media and so too must brands. These seven approaches are just a small glimpse into what the future holds for the integration of social media and SEO. Check how Social media impacts on seo.
7 Ways Social Media Impacts on SEO
1.Traffic Volume and Site Engagement
One easy and convenient way to increase the traffic visiting your site is through social media, which is a key factor in search engine ranking. The search engines use following measures to inform search results and ranking bounce rate, pages per visit, and time on site. If that content is interesting enough to get users to stick around, reading the entire page or watching a full video, rather than bouncing right away, you may be rewarded in the organic results.
Social media activity plays a key role making awareness about a brand or website content. The increased familiarity results to links. An example to clear the concept is say a brand posts a video of a new product feature. That video gets shared 20 times on Twitter. Hence, while the links in those 20 tweets did not have direct contribution to the link profile of the website, they lead to links being placed on a site via the article. These links do contribute to the link profile, thus contributing to SEO impact.
The personalization of search results does impact ranking. Google uses Google+ activity and reviews to personalize search results when the user signed in. If you are connected to an individual via Google+ and that individual has reviewed a business or posted on Google+ about the topic you are searching for, that result is likely to rank higher for you because of the connection. Not all searchers are signed in all the time, of course, and not all searches occur on Google+. But Bing is doing the same with Facebook activity.
4.Search Query Volume
Social media can help you get your name and awareness of your brand out to a wider audience. Which can lead to more people searching for your brand as a result. And if Google sees that more people are searching for a brand, they view that brand as more popular and well known, and thus award it higher ranking. Naturally, this is dependent on the searched queries for and often is more of a branded search opportunity by nature.
For all businesses Digital Branding & Promoting is necessary. Simply getting mentioned on a blog or site, without a hyperlink, also considered to ranking factors. Google calls this co-citation and considers it a brand signal. Social media’s ability to increase awareness of a brand and spur conversation can result in these co-citation mentions.
In future, Google team intend to incorporate identities into search ranking. And are currently working hard to figure out the better way for ranking sites. This means that certain people – based on their authority, relevancy to the topic, and likely audience size – will receive higher ranking for certain queries. One can say these method is being used to certain extent for verified profiles, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”
A brand’s social media profiles rank high for brand terms, many a times on the first page and sometimes above the fold for brand queries. Google has numerous ranking features now, it’s not just about those 10 blue links on the first page. For example, the Knowledge Graph Box, news articles, answer box, in-depth articles, videos, and photo carousel are features that allow for organic search placement, this is how social media impacts on seo.
The above mentioned 7 ways Social media impacts on SEO and also it is one of the best ways to promote content and be found online.