Digital Marketing Trends
In this era of Digital world.The Digital marketing landscape has been spread widely so much that what was effective just a few years ago is now an old box.
Posting content to social media was once all you needed to grow a following.Today, Customer interactions come at a premium.If you aren’t asking your customers for a favour with personalized content with them.You are falling behind the curve.
While some businesses are on the cusp of the latest marketing trends.Many others are still playing catch-up to what was good a few years ago.
Now the new technologies are changing the game for marketing.Here are the most important digital marketing trends to watch out for.
‘OmniChannel.” Is a term that gets thrown around a lot.But its not creating so much buzz around.The best way to understand this term is to compare it to the term.’Multichannel.’
In a multichannel marketing strategy.You set up various marketing touchpoints that reinforce each other to ease a customer through their buying journey. For example, you can use facebook and Instagram as a channel to attract visitors to your website and email as a channel to nurture leads.
Just like this OminChannel is also similar.But its universal.
Omni means it’s a combining form of all things.Omnichannel marketing strategy means that you create marketing touchpoints that work together on every available channel.At the very least, you create consistent touchpoints on all the channels your customers use.
Most businesses use social media, search and email as marketing channels. Although social media is still the top digital marketing channel. Customers aren’t just engaging with brands by commenting on Facebook posts.
Every popular web page is reinforcing their existing marketing strategy what you might call “traditional” digital marketing.
Omnichannel is particularly important for consumer facing businesses.It is a necessary strategy for building a positive customer experience that increases your customer retention rates.
Artificial Intelligence(AI) is considered the cutting edge of technology by many.But in a few years, it may be as standard as smartphones are today.
AI is a computer system that can perform a task which normally requires human intelligence. This is also the primary reason people fear AI.
AI has numerous potential applications in marketing. But this year you will mostly see AI deployed for content marketing. AI is mostly used today to identify trends and do competitor research.
In the coming future AI will likely originate much of the content on the internet.AI may generate some initial reporting. But it will be up to a human to make the content relatable.
Managing ads is a full time job.But with so many new channels to reach customers through. Not even a full-time advertising team has enough hours in the day to keep up.
Programming advertising is a process that uses AI to buy and place advertisements based on targeting algorithms. Programmatic advertising extends beyond cyberspace. It can also be used to buy and sell different kinds of media from display advertisements to out-of-home ads.
Programming advertising can occur in real-time.This put more power in the hands of the advertiser.
Video Marketing has been an important tactic for big brands for years.Video marketing will make up more than 85% of all consumer internet traffic.
Most of the videos people will be watching wont be uploaded by brands or businesses.They will be uploaded by individuals.
One of the biggest hang-ups many businesses have with video marketing is the production aspect. They want their videos to look professional-like they were produced by film directors.
But anyone can harness the benefits of video marketing by using simple recording tools.By providing a good content that’s entertaining informative, and story-driven you can get lot of traffic on your website.
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